What we stand for
We invent stuff to make biking more fun
At Bionicon, innovation doesn’t just mean inventing things to collect titles (although we’re very proud to have been voted “most innovative brand” for six years running at BIKE magazine). We create products because we believe they will make your biking experience better.
Nature is our role model
Our infinite geometry adjustment at the touch of button: during the 90’s bike suspension travel began to increase and whilst the downhill performance benefited riding these bikes uphill drove us crazy. The front wheel would drift and rise and the un-ergonomic position gave us sore backs and stiff necks.
We experimented, thought a lot and looked around us – nature provided our inspiration, not other bike brands. The native wild mountain goats provided inspiration: climbing they shortened their front legs (reduced fork travel), which shifted their centre of gravity forwards and down.
Descending they extended their front legs (more fork travel) and lowered their rears – quick, agile and secure. The wild goats didn’t just help us to build the first all mountain capable bikes; they also helped give us our name: bionic is the term used in industry for technology derived from observing nature. Bionicon derives from “bionic concept.”
Since then every BIONICON developed component has been created, tested and assembled by hand at our headquarters in Tegernsee, Germany.
We now have so many patents for adjustable travel forks that with a few exceptions all suspension fork manufacturers rely on our technology. The full benefit of the whole BIONICON-system can of course still only be experienced with our BIONICON-Bikes.